Smirnoff ‘Sea’ showed a multitude of debris ejected from a volatile ocean, as it purified itself. But what about the clean-up operation? Enter ‘The Extraordinary Sale’ - a chance to stumble across or seek out some of the most extraordinary and memorable items from the commercial (plus a few smaller things too). A link invited people to view further items in The Extraordinary Sale, and another embedded link directed people to the Smirnoff website and a full-length version of the commercial, making everything clear.