Cadbury’s Biggest Advent Calendar ever.

24 trucks, in 24 locations. A different surprise behind every door opening each day throughout December.

Along with my partner, I created (and Creative Directed) the whole campaign, managing multiple agencies and PR companies to deliver a fully integrated experience on Digital, TV, Radio, Social, Experiential, and Outdoor.

Our campaign was so successful that Cadbury pledged to take the ‘CADVENT’ concept and execute it in local markets all over the world.