The re-launch of funky pigeon, but with a whole lot more heart and soul.
This was my pitch-winning idea, introducing ‘Funky and the Funkettes’ to the nation, asking if they ‘Give a funk?’ about their loved ones.

I was pivitol in winning and leading the account. I made the ads, wrote the brand guidelines, defined the tone of voice, worked on the website, packaging, loyalty programmes, and more, working directly with the client to help shape and re-build the brand.